Performance media

Embedded performance media for a changing buyer journey.

The performance media specialists for the next generation of founders and creative agencies.

Our operating manual →
Client side efficiency Most of what surfaces does not survive review
01 Signal02 AI-assisted discovery03 Human filter04 Build and deploy
The difference

What happens when you put a performance media firm on top of a bleeding edge software studio?

Iterative speed, customized measurement and unsurpassed performance. We use AI-enabled software development to custom-build solutions for the most demanding media buying operations at the speed customers now demand.

Services

What we’re great at:

We buy the performance media, fix the measurement underneath it, and build whatever this account needs that does not exist yet. Direct, or white label behind your agency.

01

Building the tech

A media buying firm sitting on a software company. When an account needs something that does not exist, we write it.

Built in house
  • GTM and CAPI
  • Google Ads scripts
  • Internal tooling
02

Buying the media

Structure, bids, budgets and search terms, handled every day by the person accountable for the number.

Platforms
  • Google Ads
  • Meta
  • Reddit Ads
03

Cleaning the data

Conversion audits first, so the account optimises toward qualified revenue instead of form fills.

Measurement
  • Offline conversion tracking
  • Enhanced conversions
04

Advising the operators

Audits with a rebuild plan attached. Budget calls made in dollars, and a direct answer on when to stop.

Engagements
  • Google Ads audits
  • Budget planning
Track record

A flexible operating model across diverse industries.

Fashion and lifestyle $0

Luxury fashion and interior styling, sold

CPG $0

Subscription and consumables, sold

Digital media $0

Coaching and lead generation, sold

Agency backfill $0

White label for agencies, managed

Qualified revenueForm fills
Cleaning the data

Data hygiene is the backbone of performance.

We use the latest technology and techniques to sift the signal from the noise, refining constantly.

The accounts we buy for

Fashion, high ticket lifestyle, consumables, digital media.

Case studies

Real life profit recovery.

01 Athletic apparel, Google Ads auditEvery campaign in the account, plotted

The creative was performing but the account was not.

The account was hitting its ROAS benchmarks. But branded search carried a $33 blended CPA and hid what non-brand acquisition actually cost, including a Performance Max campaign left running at $185. Three campaign types were missing from the mix. The deliverable was a seven step rebuild that gave non-brand its own economics.

Blended CPA$0
Worst PMAX CPA$0
Campaign types missing0
Rebuild steps0
02 High ticket interiors, offline conversionsWhat the platform counted, before and after

A Google account that was drastically over attributing its success.

High consideration interiors, where a contact form is the start of a long sales process and not a purchase. We traced every conversion back to the action that produced it, removed the phantom signals inflating the totals, and defined a three tier taxonomy so Google Ads could optimise toward a booked showroom visit.

Intent tiers fed to Google0
Phantom conversionsCountedRemoved
Agency backfill, white label

Your name on the report, our name on the line.

  1. Capacity changes. The client relationship does not have to.
  2. You bring us in behind your brand.
  3. We manage the agreed paid media work across five channels underneath the agency brand.
  4. Reporting goes out under your name, with no client facing change.
  5. You own the relationship. We own the outcomes.
Contact

Begin a project.

We take on a small number of new engagements each year. One call is usually enough for both of us to know whether this is a fit.

hi@channelshift.io →
Tell us about your project