# Channelshift

> Channelshift is an embedded media buying and growth operations partner based in Vancouver, Canada. We buy media, clean data, deploy advertising technology, advise operators, and own measurable outcomes.

Channelshift works with ambitious e-commerce brands and agencies across Google Ads, Meta Ads, and emerging advertising platforms. The company takes on a small number of engagements each year.

## Primary pages

- [Homepage](https://channelshift.io/): Service positioning, track record, supported ad platforms, and contact options.
- [Case studies](https://channelshift.io/case-studies.html): Six paid-media engagements covering audits, account rescues, measurement, and profitable growth.
- [Journal](https://channelshift.io/blog): Practical writing on paid media, growth operations, measurement, and e-commerce profitability.

## Journal articles

- [How Much Should You Actually Spend on Paid Media?](https://channelshift.io/blog/how-much-to-spend-on-paid-media): A practical model for setting and scaling a paid media budget using allowable CAC, customer targets, testing needs, marginal performance, and cash flow.
- [Your Ads Are Tired: How to Spot Creative Fatigue Before Performance Collapses](https://channelshift.io/blog/how-to-spot-creative-fatigue): How to recognize creative fatigue, confirm the cause across campaign signals, and use frequency as a final diagnostic check.
- [Agency Whitelabel Secrets: Scale Your Media Buying Without Hiring](https://channelshift.io/blog/agency-whitelabel-secrets): How agencies add specialist media-buying capacity without increasing headcount.
- [Scaling Paid Media Without Hiring a Big Team](https://channelshift.io/blog/scaling-paid-media-without-hiring): A systems-led approach to growing ad spend with reliable data, clear account architecture, automation, and creative iteration.
- [The Paid Media Audit Every Founder Should Run Quarterly](https://channelshift.io/blog/paid-media-audit-every-founder-should-run): A repeatable audit covering tracking, account structure, spend, creative fatigue, and conversion paths.
- [From Clicks to Profit: Reading the Metrics That Matter](https://channelshift.io/blog/from-clicks-to-profit-metrics-that-matter): A guide to LTV, blended CAC, payback period, contribution margin, and repeat purchase rate.

## Feeds and discovery

- [XML sitemap](https://channelshift.io/sitemap.xml)
- [RSS feed](https://channelshift.io/rss.xml)
- [Crawler policy](https://channelshift.io/robots.txt)

## Contact

- Email: hello@channelshift.io
- Book a call: https://meet.channelshift.io/team/discovery